First what does it mean?
Here's Wiki: It is a Greek word meaning "ground", "plea", "opinion", "expectation", "word", "speech", "account", "reason", "discourse", but it became a technical term in philosophy beginning with Heraclitus (c. 535–475 BCE), who used the term for a principle of order and knowledge.
Others: "reasoned discourse", "premise", "word","logic",
and finally: the rational principle that governs and develops the universe or the rational principle that governs the universe, humans and directions for a good life.
So there is a bit of uncertainty in the translation. Just depends on who is speaking... so it becomes a personal journey. It could go from the logos to my logos, for others may have a different opinions. Yet the logos should trend toward right thinking, therefore in the limit should approach truth, hence the logos may be more appropriate.
So the logos here are the rational principles that govern the development of a rational future life. It is not about making a living, but how we live, and think, and in the end behave and do. It is about overcoming emotions, which are our automatic first responses, genetic, epigenetic and trained into the organism. We are never done learning and adapting, so as we go, our personal logos grows and changes. Much is gathered from philosophy and other studies.
The logos is about principals, concepts lifted from other and reproduced, it is about bits of culture separated from there source, it is about truth and story's. Story is used here to describe a tale which is knowingly untrue, created as an explanation for the unknown, for we humans seem to be more at peace with a falsehood than an unknown. Story should be replaced with facts, truths, even when the truth is unpleasant. What is truth? It is a continuum from absolutely true to absolutely false with unknown in the middle. Seven and nine point scales are often used to represent this concept.
The logos is not traditional behavior, although it may be. These are two separate processes, one with the input of the ancestors and community, while the other is a rational process without regard to where it is from or how it fits with the attitudes of others. In the Oriental philosophies, tradition rates higher than reason some of the time, but logos places reason and logic above tradition. This sorting of priories is in conflict with tradition; we do it this was because we always have. We are approaching or at the turning point in human society, earth population and resources, carbon dioxide levels, energy, systemic economic overpopulation, inter-religion intolerance, race intolerance, intercultural intolerance, rebellion against government policies, political/military/police control freaks; which one will be the first in your area to blow up.
We need to settle for ourselves which to support, which are worth supporting, and which are worth dying over.